News

  • March 20th, 2020
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     Location: Highway 89, Placer County California

    Length of Shoot: A few days to play around. One day to wait for the right moment. One 20 minute drone flight.

      

    I love the mountains. I also feel really lucky to be able to spend a lot of time in them. This shoot took place 2 days after a spring dump. After the storm I had to wait for the clouds to part and the road to clear to create the contrast between road and snow. While waiting, I didn’t mind doing some back-country laps with the boys.

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  • March 10th, 2020
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    Client: Sephora

    Location: Eschliman Studio, San Francisco

    Length of Shoot: Pre-Light, Two days

     

    I love working with the production team at Sephora. This was our first collaboration with Kaylan George who did a stellar job with the sets. I’m sure there are laws against putting models under tables for extended periods but both of our hand models were incredibly professional and patient. Also, their hands were amazing. Smooth as silk production with Ahmer watching over.

     

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  • February 27th, 2020
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    Client: Vicarious

    Location: Vicarious Headquarters, CA

    Length of Shoot: Tech scout, Pre-Light, Two days

     

    This was our first project with the team at Landscape. It was enjoyable spending a few days with a talented art direction team and a great client. I couldn’t have been more impressed with Vicarious’ talented employees. It was also nice of them to let us take over for a bit and bring in the lights, camera, jibs, and action. Great working with a new DP (who decided to move far away shortly after the shoot). The crew really enjoyed sitting next to each other staring at their phones during breaks. Peter Scott cracked the whip as producer and we got out of there on time and on budget.

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  • February 20th, 2020
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     Location: North of San Francisco

    Length of Shoot: 2+ days of location scouting, 24 hours on a hillside

     

    In the back of my mind I’ve been looking for this location for years. A seascape facing South so the sun would pass across the frame at mid-day and setting out of frame to the right. This time of year in Northern California that direction was about 190 degrees South. While on the hillside the raccoons ate the food stashed in my tent below but they didn’t drink my Sufferfest Beer. I did that.

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  • December 10th, 2019
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    Client: Future Advisor

    Location: Eschliman Studio

    Length of Shoot: One day pre-light, two day shoot

      

    More stop motion with Dustin Smith of Smith & Co for Future Advisor. This time around we decided we needed to make marbles do things they don’t want to do. This required each and every Cartellini the studio had to offer.

     Christine Wohlheim did a stellar job creating our Sushi pie chart. 

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  • August 15th, 2019
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    Client: Walmart

    Location: Milk Studios, Los Angeles

    Length of Shoot: One day pre-light, three day shoot

    Besides the wrap beers, problem solving is my favorite part of my job. Creating a seamless image that wraps all three sides of a Walmart semi truck trailer (111’ x 8.5’) requires problem solving. One hundred thousand pixels wide clearly requires a dolly move.

    My crew worked with a great team at Saatchi NY / Dept W along with sort of really awesome producer Michael McClellan at MadActive Productions to make it happen. Destiny our on-set wonder dog pretended to be a stuffed animal and seemed to really enjoy the craft services. Adam Moore at Sugar Digital brought it all home.

    I do love LA. Lovely studios, great sunsets, nice hotels, long runs on treadmills in nice hotels.

    We just might have executed two other concepts for Walmart that could see the light of day soon.

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  • May 17th, 2019
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    Client: Snickers

    Location: Root Studios, New York

    Length of Shoot: Two days pre-light, storyboarding. One day flying over my snowy home state of Colorado. One day in studio. One day flying back over my snowy home state of Colorado.

    Each year, Snickers buys the back cover of Sports Illustrated’s Swimsuit issue. For this year’s ad we fitted a Snickers bar with a bikini. We also created a :15 spot featuring candy bars walking a miniature catwalk. An enjoyable collaboration with a great creative team from BBDO NY and talented stylist Marie-Yan Morvan. Sometimes my job is really fun.

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  • May 10th, 2019
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    Client: Comedy Central

    Location: Nickelodeon Studio 9, Los Angeles

    Length of Shoot: 1.5 Caffeine fueled days

    We photographed a Drunk History Season 6 diorama for OOH placement in LA and NY. Always fun working for a great client. Also, kudos to the talented art department on this one. We just took the picture. Adam retouched it. Stacking back to back LA shoots made The Nomad Hotel feel a bit like home. Thanks Nomad for the endless supply of Bacci and espresso.

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  • April 25th, 2019
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    Client: Hornitos Tequila

    Location: Eschliman Studio, San Francisco

    Length of Shoot: Pre-Light, Two days

    Hornitos Tequila has a new bottle. We worked with the team at Turner Duckworth to help launch it. Over a few days in studio we created a number of still assets for print ads along with motion assets for TV spots. I enjoyed working with the robot whisperers at Motorized Precision. Special kudos to Arianne for staying on top of the complicated matrix and Alex at blinklab for finishing the post production in less than six weeks. Nice to see the tear sheet show up in the mail on the back of Rolling Stone and the spots in heavy rotation on the NBA playoffs as the Warriors roll through the playoffs.

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  • April 2nd, 2019
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    Client: WIRED Magazine

    Location: Eschliman Studio, San Francisco

    Length of Shoot: Two days

    We had so much fun shooting with WIRED Magazine that we completely forgot to take any BTS pics. Here’s a look at some proofs on the production table. Our stylist Arianne knocked it out of the park on this one.

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  • March 11th, 2019
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    PDN, February 2019 issue. A bit of recognition always feels nice. I love that they chose yellow type.

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  • February 5th, 2019
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    Client: Sephora

    Location: Eschliman Studio, San Francisco

    Length of Shoot: Two days

    We enjoyed shooting five retail store panels for Sephora.

  • December 20th, 2018
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    Client: Future Advisor

    Location: Eschliman Studio, San Francisco

    Length of Shoot: Three days

    I worked together with Dustin Smith of Smith & Co to direct a 90 second stop motion spot for Future Advisor. Everything in this project was shot practically. I'm really proud of the look and feel of the end product. I'm less proud of our behind the scenes photography.

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  • November 15th, 2018
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    Client: Popular Mechanics

    Location: Oakland, CA

    Length of Shoot: One day

    We enjoyed our day with Jamie Hyneman from Mythbusters and his latest invention. Could this crazy creature be the future of fighting fires?

  • October 20th, 2018
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    Client: Vejo

    Location: Studio, San Francisco

    Length of Shoot: Three days

    We created launch imagery for Vejo; Stills and stop motion GIFs. It was great being part of the creative development. Apparently we were working so hard we literally have no behind the scenes imagery.

  • October 5th, 2018
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    Client: Proto

    Location: Mars

    Length of Shoot: Two days

    Two years in deep space will subject the body to unprecedented stresses. Scientists are probing the secrets to survival. We spent a couple of days on Mars thinking about the challenges that we'd face if something went wrong and we were faced with a medical emergency.

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  • September 1st, 2018
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    Client: SoFi

    Location: Studio, San Francisco

    Length of Shoot: A number of days

    I worked with Dustin Smith of Smith & Co to direct five social media spots for SoFi. In each of the spots our career coach helps us to avoid some common social media pitfalls. Career advice from a financial services firm. It took us a while to find the perfect chairs but we got there. At the end of the day, Dustin and I are not as mean as we look. This one was a blast.

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  • August 8th, 2018
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    Client: Walmart

    Location: Los Angeles, CA

    Length of Shoot: A number of days

    I split a family vacation to Colorado in half to visit Los Angeles to collaborate with a talented production company and crew on still and motion assets for Walmart. We timed the production to coincide with record breaking heat. It was 113 degrees when I landed in LA. Wow. After we decided which light meter to use, things went pretty smoothly.

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  • July 7th, 2018
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    Client: Uber

    Location: San Francisco, Gilroy, San Francisco, CA

    Length of Shoot: 2 (LONG) Days

    We shot Uber's Summer 2018 "Move Forward" OOH campaign over 48 hours or so in Northern California. Let's just say that temperatures varied greatly from location to location. It took one of the all time best crews from Client to Producer to Props to Wardrobe to Makeup to Talent to Assistants to Drivers to Amusement Park Management to SFPD to make it happen. The successful production wrapped day two, on time, at 4AM. Only casualty: one dead grip truck battery.

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  • June 20th, 2018
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    The NBA's Secret Addiction from ESPN magazine in the Communication Arts 2018 Photography Annual

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